It was at least 300% necessary to jump to the B1G (link)

I really wish the Pac12 could have survived and been competitive, but it wasn't.

Now we have real numbers, and we've more than tripled our revenue to start. And yet it still hasn't dug us out of the hole...

"A pile of Big Ten cash helped UCLA come closer to balancing its athletics department budget.

The bottom-line improvement came largely as a result of $61.2 million in media rights revenue from the Big Ten, more than triple the $19.9 million the school brought in from its final year as a member of the Pac-12. UCLA also received nearly $13 million in a conference distribution related to College Football Playoff, bowl game and NCAA Tournament appearances, up from $8.7 million in the Pac-12."

• Big Ten Money helps lower UCLA Athletics Debt

Follow Ups:

• still lost $21 MM! ClockBlocker 13:41:05 02/09/26 (7)
  • AFAIK, the main culprit there is Pyperkub 02:15:04 02/10/26 (0)
  • At least Cal is getting their money. hotspot 15:54:52 02/09/26 (0)
  • Cut the negative cash flow sports, then TheHappyBurgermeister 14:44:32 02/09/26 (4)
    • First I would move the non-rev sports out of the Big Ten. mh 15:06:50 02/09/26 (3)
      • I doubt the Big Ten would even consider going along with this. BluBlood 08:14:50 02/10/26 (0)
      • Re: First I would move the non-rev sports out of the Big Ten. confused442 19:45:35 02/09/26 (0)
      • That totally makes sense TheHappyBurgermeister 17:13:27 02/09/26 (0)

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