In Reply to: I saw so many Trump ads watching cfb this weekend posted by ClockBlocker on October 07, 2024 at 17:06:05
Most likely she's not putting money on NFL games because those are not swayable votes for her.
White between 50 and 65 is his base.
From Keegan Edwards
"Fans engaged with the most intensity skew older and male. Of the 58% of Americans that do engage on a weekly basis, 73% are Male, aged 50+. The league is more popular among affluent Americans, 70% of NFL-engaged US residents have a household income of $100K or more.
The league is more popular among affluent Americans, 70% of NFL-engaged US residents have a household income of $100K or more. And although purchase consideration is highest among the same group of 50+ Males, at 27%, Americans with a household income of $50K or less are almost equally impacted. 25% who earn under $50K agree that they would consider purchasing a brand based on its sponsorship of the NFL."
She will put money on where the low information but swayable votes are. If you are seeing an ad in CA for Trump, that's wasted money.