In Reply to: Is joining the Big Ten looking better? posted by mh on October 23, 2026 at 10:27:50
Over the last 20 years, revenues derived from media rights have become fundamental in a team's / conference's success. Conferences like the Big 10 that have schools in the major TV markets (Los Angeles, Chicago, New York, etc.) command the largest rights deal. The SEC, having smaller markets, have an attractive product that has largely drawn the most interest from a competitive aspect.
These two conference will continue to dominate the media rights scene (Big 10 - largest markets, SEC - most attractive/competitive teams top to bottom). The ACC, Big 12, and the PAC 12 do not have the largest TV markets, nor do they have the slate of highly competitive teams. So the answer is clear...move to one of the two super conferences and get a piece of that bigger media pie.
I can see Miami moving to the Big 10...that makes sense for both even though geographically aligning with the SEC makes some sense. Go with the green.