I don’t understand the podcast biz or how it’s monetized, but this seems ABSURD. There better be an out of Travis splits with Taylor. 100mm for 2 football players doing a podcast. Crazy time.
Don’t let any buffoon tell you there isn’t future $$ for live sports. If linear pulls back (not sooner than 10-20 years) the streamers will be even more profligate. The wars between AMZN, NFLX, AAPL and whomever else enters the fray will make the ESPN/Fox kerfuffle look like child’s play. Live sports and the cottage industry that has formed around it — podcasts, betting services, tv series etc — are what powers television today and the foreseeable future.